Thrillist’s Snapchat channel

Reel from my work as Art Director of Snapchat’s Thrillist channel at Group Nine Media. 

My team of four video editors and I created entertaining videos and motion graphics for an audience ages 15-25. On average each month the channel had 18.57 million views, 1.55 million minutes watched and 2 million unique viewers. Under my direction, and in collaboration with editors and the dev group,  the channel became Thrillist’s most profitable product.

This reel shows a combination of
work by the team as well as some examples when I jumped in and made my own videos.